Your front desk, handled

You do the work. Ferrison handles the front desk.

One AI assistant answers your calls, texts, Facebook and Instagram messages, and the people on your website. It books them into your diary, sends the reminders and follows up after the visit. No monthly fee: start with £10 of free credit, no card needed.

Start free — £10 on us Try it live See how it works
Free booking page £10 free credit No card needed No monthly fee
Ferrison
Phone
Text / SMS
Website
Caller
Ferrison
Thinking
✓Booked

One assistant, four ways in. Tap a channel to watch Ferrison handle it.

Our vision

Every customer conversation, answered by one assistant that knows your business.

The phone, texts, Instagram and your website usually mean four inboxes and four ways to drop the ball. Ferrison replaces them with a single AI assistant: one personality, one memory, one diary. It answers, books the appointment, sends the reminder and follows up afterwards. Not a voice bot bolted to a chat widget. One assistant that is your front desk, everywhere your customers reach you.

Built for service businesses that take bookings
Salons & BarbersPlumbersBeauty & TherapyPhysiosElectriciansDog GroomersDental PracticesPersonal TrainersVetsCleanersTrades & Call-outsClinics
The platform

One assistant. Every way in.

Most tools bolt a chatbot onto a phone menu and a separate plugin onto social. Ferrison gives each location one assistant with one personality, one set of skills and one memory. However a customer reaches you, they reach the same Ferrison, and it books into the same diary.

Phone calls

Answers in a natural voice, books appointments and takes down enquiries, day or night.

Texts & SMS

Replies on your business number with the same knowledge and the same booking power.

Social messages

Handles Facebook Messenger and Instagram DMs, so no customer is left on read.

Booking page

Your own page, free, with the assistant built in. Add the same chat to your website with one line.
One assistantShared knowledge, memory and diary across every channel

Every call, text, DM and chat from a customer lands in one thread. No separate inboxes, no repeating themselves, no detail dropped between channels.

Whatever the channel, the same assistant:

Books appointments Takes enquiries & orders Answers questions Sends reminders Asks for reviews Works 24/7
Free with every business

A free booking page, with your assistant behind the counter.

Every business gets its own page at book.ferrison.com, in its own colours, with its services, prices, hours and photos. Customers book, order or ask a question, and your assistant answers them there and then. No website needed.

  • Book online, any hourPick a service and a time, or just ask.
  • Ask anythingPrices, parking, “are you open Sunday?”
  • Orders and quotesProducts, gift vouchers and call-out quotes.
  • When plans changeEach booking gets its own page, and the assistant can move it.
  • Share it anywhereA link, a QR code, your Instagram bio or Google listing.
  • On your website tooThe same assistant, added with one line.

The page, and every message your customers send, is free. The assistant costs 1p per reply and £1 per verified booking, order or enquiry (UK rates, excluding VAT).

See a live page (opens in a new tab) How the page works
A real Ferrison booking page on a phone, shown with a sample salon: cover photo, logo and name, a 4.9 star rating, open until 6pm, and the assistant, Sophie, greeting visitors with the next free appointment and quick buttons to book or ask.
The hidden cost

Every missed message is a customer walking next door.

A missed call is rarely a message left for later. It's someone with a diary to fill and a phone in their hand, moving on to the next name on the list. Ferrison makes sure the one that picks up is you.

Mid-appointment

The calls you can't take are the ones that arrive while you're with a paying client, hands full.

After hours

Evenings and weekends are when people finally get round to booking, and when nobody's at the desk.

24/7

Ferrison answers, including evenings, weekends, and the lunch rush.

For example Books a cut & colour at 10pm, straight into Saturday's diary Answers "are you open on the bank holiday?" before you're up Turns an Instagram DM into a booking, confirmed in the same thread Takes a boiler quote request from your website at midnight Moves an appointment when a customer replies to their reminder Asks a happy customer for a Google review after their visit

Illustrative examples of what a Ferrison assistant handles, not a feed of live activity.

How it works

From sign-up to answering customers, the same day.

Four steps. No setup call needed, no contract and no card.

Tell it about your business

Type your business name. Ferrison finds you on Google, reads your website and drafts your assistant: its name, its greeting and how it talks. Add your services and FAQs, then try it in the test chat.

✓ Found on Google · address and hours added Read your website · assistant drafted
"Hi, you're through to Luxe Hair Studio. I'm Sophie — how can I help?"
Booking page Website chat
Facebook & Instagram Calls & texts
✓ Live today · no card needed
"Hiya — how much for a full head of highlights?"
"Highlights are from £95 with Sarah. Saturday at 2:30 is free — shall I book you in?"
✓ Booked · Saturday 2:30 with Sarah
Reminder sent · the day beforeFri 10:00
Customer replied · moved to 3:00Fri 10:04
Review request · after the visitSat 17:40
✓ One thread · full transcript in your dashboard
Your dashboard

See everything it does, in one place.

Every conversation with its transcript, every booking in the diary, and every penny it spends. These are real Ferrison screens, shown with a sample salon.

The Ferrison dashboard home for a sample salon: the assistant, Sophie, shown live; today's conversations and bookings; recent conversations over SMS, Instagram and web chat; alerts and a live activity feed.
The conversations inbox, filtered by voice, SMS, social and web chat, with one customer's thread open: a summary, then the phone call in which the assistant booked her balayage.
The bookings diary in week view, with appointments filling Monday to Saturday.
The Agent page: Sophie live on phone calls, text messages, Facebook and Instagram and the booking page, with a test chat offering Saturday blow-dry times.
The booking page editor: theme and brand colour, logo and cover photo, with a live phone preview of the page.

Your morning at a glance: what the assistant has handled today, who's booked in next, and anything that needs you.

Why Ferrison

A receptionist that never sleeps, never forgets, never quits.

Sounds human

Real conversations, not robotic menus

Powered by the latest voice AI, Ferrison handles interruptions, accents, and follow-up questions like a person would. No "press 1 for English".

Always on

Open 24 hours, 7 days

Nights, weekends, holidays, the lunch rush. Ferrison shows up for every shift, on every channel.

Follows through

Reminders, rescheduling and reviews

Customers get a reminder they can simply reply to, the diary updates when they move, and happy ones are asked for a Google review. Switch each one on when you want it.

No monthly fee

Pay as it works, not per month

No plan and no per-seat fee. The assistant draws from a prepaid balance only when it answers, books or captures something, and your first £10 is on us. See the rates.

Trained on you

It learns your business

Ferrison finds your business on Google, reads your website and drafts your assistant. Add your services, prices and FAQs, and it answers from them in your tone.

BookingsQuotesCallbacksFAQs
One dashboard

Every conversation in one place

Calls, texts, DMs and website chats in one list, with every booking, order and enquiry beside them. See exactly what your assistant said. Take a look.

How you pay

Pay for the work it does, not for the month.

AI receptionists are usually sold as a monthly subscription with usage charged on top, so a quiet February costs the same as a flat-out December. Ferrison has no subscription: you top up a balance and the assistant spends from it only when it does something. Your first £10 is on us.

The usual way

A monthly subscription

  • A fixed bill whether or not the phone rings
  • Tiers and seat counts to second-guess up front
  • Usage charges stacked on top of the plan fee
  • Annual commitments and notice periods
With Ferrison

A prepaid balance, drawn down as it works

  • £10 free to start, no card needed
  • No subscription and no contract to sign
  • Your booking page is free, with no hosting fee
  • A quiet week costs you next to nothing
  • Every call, message, and booking itemised
40pper minute of voice
30pper text in or out, or DM reply
1pper website chat reply
£1per booking, order or enquiry

UK rates, excluding VAT. Voice is billed by the whole minute. Messages from visitors on your website are free.

See pricing
Start today

Let Ferrison handle the front desk.

Set it up yourself with £10 of free credit and no card, or book a free 15-minute call and we'll build it with you. No subscription. No contract.

Start free — £10 on us Try it live Book a setup call