AI receptionist

An assistant that sounds like your best hire.

Ferrison answers your calls and replies to your texts and DMs in a warm, natural voice. It handles interruptions, accents and follow-up questions like a person would. Trained on your services, prices and policies, and paid for only when it works.

Start free — £10 on us Try it live What it can do

Emma LoweCustomer since March · 6 visits

What Ferrison remembers

Prefers Sarah Balayage Afternoon visits

Next appointment

Nothing booked yet

However Emma gets in touch,
it's one thread, one memory.

Bloom Hair StudioOne conversation · every channel

One customer. Three channels. Zero repeated questions. Tap a chapter to jump in.

24/7

always on, every channel

ways in: calls, texts, DMs and your website

memory of every customer, across channels

£0

monthly fee, and £10 free to start

What callers actually hear

No more "press 1 for English".

Most automated phone systems make customers hate you. Ferrison sounds like a person who is actually paying attention.

Old-school phone menu

"Press 1 for hold music."

Menus customers hang up on
Robotic voice that gives up at the first interruption
Cannot answer simple questions, only routes calls
One customer at a time, the rest wait
No transcript, no record, no follow-up

Ferrison

"Hi, how can I help?"

Picks up on ring one, in your business voice
Handles interruptions, regional accents, unclear questions
Answers on services, prices, hours, and policies instantly
Takes many calls and texts at once, everyone gets through
Full transcript and recap in your dashboard, every time

Conversational intelligence

Six things old phone bots cannot do.

Ferrison is built on the latest voice AI models. It does not just understand words, it understands the conversation.

Interruptions

Handles interruptions like a person

Customers cut in, change their minds, ask three things at once. Ferrison rolls with it instead of saying "I didn't catch that".

"Actually, can I make that 3pm instead, and is parking free?"

Accents

Understands real-world accents

Trained across a wide range of regional accents and dialects, so customers don't have to change how they speak to be understood.

"Any chance you've got something tomorrow afternoon?"

Memory

Remembers context across the conversation

If a customer gives their name in sentence one, Ferrison still has it in sentence eight. Same for service preferences, dates, and details.

Tone

Matches your business tone

Warm and chatty for a salon. Calm and professional for a clinic. No-nonsense for a trades call. Ferrison speaks the way you do.

"Of course, lovely! When suits you best?"

Judgement

Knows when to ask, when to act

It doesn't pepper customers with twenty form-style questions. It asks only what's needed, only when it's needed.

Every channel

Works the same everywhere

The same assistant, the same knowledge, the same booking power, whether a customer phones, texts, sends a DM or chats on your website.

Try it

Go on, ask it something.

These are the questions a salon's Ferrison fields every day. Tap one and watch it think.

How much is balayage?

Checking your price list

Trained on you

It's not generic AI. It's your AI.

Generic chatbots fail because they don't know your business. Ferrison starts from your Google listing and your website, then you add what a new member of staff would need on day one. It never forgets a detail.

Services & pricingYour team & specialismsHours & holidaysBooking & cancellation rulesTone of voiceFAQs

Services & pricing

Cut · Colour · Balayage · Highlights · Treatments

Team

Sarah, colour · Alex, cuts · Mia, extensions

Policies

24hr cancellation notice · Late arrivals may be shortened

FAQs

Parking, payment, kids' cuts, gift cards

You stay in control

Handled by the assistant, visible to you.

Ferrison handles every conversation end to end. For anything it shouldn't decide alone, it takes the details and tells you.

Captures a message

Out of hours or a question outside its remit? Ferrison captures the full request, summarises it, and notifies you so you can follow up when you're free.

Hands over when asked

If a customer asks for a person or something's urgent, it takes their details and notifies you straight away, in the app and by email.

You set the rules

You decide what it knows, how it talks and which channels it answers. One switch pauses it everywhere whenever you need to.

Frequently asked

Questions before you sign up.

Will my customers know they're talking to an AI?

On your website chat it's always labelled as an AI assistant. On calls and texts it answers in a warm, natural voice in your business's name, and you write its greeting, so you decide how it introduces itself. Telling customers they're talking to an AI is the business's call; our Terms of Service explain what that means for you.

How is this different from a normal automated phone menu?

A phone menu routes calls. Ferrison holds a real conversation, answers questions and books appointments. It also handles texts, DMs and your website chat, with the same knowledge.

What happens if Ferrison can't answer something?

It takes down the request with the customer's details and notifies you, so nothing is lost and you can follow up.

How long does it take to set up?

Most owners do it themselves in one sitting. Type your business name and Ferrison finds you on Google, reads your website and drafts your assistant. Add your services and FAQs, try it in the test chat, then switch it on. Prefer a hand? Book a free 15-minute call and we'll set it up with you.

Can it handle accents and dialects?

Yes. It's trained across a wide range of regional accents and dialects.

Is my customer data safe?

Calls and transcripts are encrypted in transit and at rest, and we handle personal data under UK GDPR. See our Trust Centre for detail.